To lead is to server

Imagine a World

Imagine a world where young people are taught leadership skills before they ever leave high school—a world where our future mothers, fathers, employees and community leaders foster deeper relationships, serve with compassion and seek to serve first. That’s a world we’d like to live in, and it’s a world we can create.

Schools Can’t Do It Alone

Today’s schools face many challenges: limited public funding and teaching for mandated test-taking among them. But perhaps the worst are disruptive and defiant behaviors: behaviors that impede learning for all students as teachers must turn their attention from instruction to discipline—lowering academic performance, increasing delinquent behavior and following students from schools to workplaces and communities.

Social-Emotional Learning Offers a Solution

Character Lives is a new curriculum being integrated into high schools throughout the Coulee Region. Based on the Character Strong model created by educator John Norlin, it equips educators to teach our young students social skills and empathy. It has proven to transform schools into places that truly care about the well-being of others.

See the Research

Download Brochure PDF

Be Part of the Solution

When students learn the value of kindness, service and empathy, they don't just walk out of school being competent at math and science—they walk away being capable, compassionate people—the future leaders of our community and our businesses. They understand that to lead is to serve.

Character Lives Needs Your Support

Please Join Dave and Barb Skogen, Misty Lown, Marvin Wanders, Patrick Clements and Character Lives and invest in our schools and students to create kinder communities and stronger leaders for tomorrow.

Corporate-Level Sponsorships

  • Platinum Level $60,000 ($20,000 per year)
  • Gold Level $30,000 ($10,000 per year)
  • Silver Level $15,000 ($5,000 per year)
  • Bronze Level $7,500 ($2,500 per year)

Individual-Level Sponsorships

  • School District Level $3,000 (1,000 per year)
  • High School-Level $1,500 ($500 per year)
  • Support a Teacher-Level $750 ($250 per year)
  • Support a Student-Level $300 ($100 per year)


PO Box 609
La Crosse, Wisconsin 54602

[email protected]